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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Experiment"
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Experiment
Consumer behaviour
2,199
Konsumentenverhalten
2,199
Brand management
425
Markenführung
425
Beziehungsmarketing
404
Relationship marketing
404
Brand image
372
Markenimage
372
Brand
246
Einzelhandel
243
Retail trade
243
Markenartikel
239
Online retailing
209
Online-Handel
209
Social Web
203
Social web
203
Internet marketing
202
Online-Marketing
202
Customer satisfaction
164
Emotion
164
Kundenzufriedenheit
164
Advertising effects
146
Werbewirkung
146
Luxury goods
144
Luxusgüter
144
Dienstleistungsqualität
133
Service quality
133
Viral marketing
130
Virales Marketing
130
Personality psychology
110
Persönlichkeitspsychologie
110
Advertising
106
Werbung
101
E-commerce
92
Electronic Commerce
92
Preismanagement
88
Pricing strategy
88
Perception
87
Marketing management
86
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71
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94
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94
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94
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
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English
94
Author
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Oppewal, Harmen
5
Cui, Yuanyuan
2
Dawra, Jagrook
2
Givi, Julian
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Lowrey, Tina M.
2
Meißner, Martin
2
Padamwar, Pravesh Kumar
2
Wästlund, Erik
2
Yoon, Song-oh
2
Abdel-Karim, Benjamin M.
1
Adam, Marc Thomas Philipp
1
Alniacik, Umit
1
Aquino, Karl
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Benoit, Sabine
1
Berlo, Zeph M. C. van
1
Biscaia, Rui
1
Bogomolova, Svetlana
1
Bosangit, Carmela
1
Brühl, Rolf
1
Capatina, Alexandru
1
Carvalho, Sergio W.
1
Cauberghe, Verolien
1
Celly, Kirti Sawhney
1
Chawdhary, Rahul
1
Chen, Ning
1
Chen, Qimei
1
Chen, Rong
1
Cheng, Andong
1
Cherkas, Lynn F.
1
Chiew, Tung Moi
1
Choi, Pilsik
1
Choi, Sungwoo
1
Choi, Yung Kyun
1
Christenson, Brett
1
Chylinski, Mathew
1
Cohen, Justin
1
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Published in...
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Journal of Business Ethics
Journal of business research : JBR
Journal of retailing
Journal of economic behavior & organization : JEBO
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of behavioral and experimental economics
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
43
Journal of behavioral decision making
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
29
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Discussion paper
25
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
CESifo working papers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Discussion paper series / IZA
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Tourism management : research, policies, practice
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of travel and tourism marketing
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Working paper series
14
Working papers in economics and statistics
14
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ECONIS (ZBW)
94
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1
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
2
Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar
;
Kalakbandi, Vinay Kumar
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468770
Saved in:
3
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
4
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
5
Footwear
consumer
behavior
: the influence of stimuli on emotions and decision making
Juárez-Varón, David
;
Mengual-Recuerda, Ana
;
Capatina, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
Saved in:
6
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
7
The effects of solicitation and target amounts on consumers' charitable giving decisions
Park, Sohyeon
;
Yoon, Song-oh
- In:
Journal of business research : JBR
141
(
2022
),
pp. 279-289
Persistent link: https://www.econbiz.de/10013168035
Saved in:
8
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
9
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
10
Is cyber anxiety signaling useful? : an examination of leader's emotional and behavioral reactions
Liu, Pei
;
Li, Xin
;
Liu, Nan
;
Ma, Yu
;
Wang, Xiaotian
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271367
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