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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of retailing"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Ruyter, Ko de"
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Consumer behaviour
4
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4
Beziehungsmarketing
2
Einzelhandel
2
Relationship marketing
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Retail trade
2
Advertising effects
1
Augmented reality
1
Brand management
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Customer frontline experience
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Customer privacy concerns
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Data protection
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Data sensitivity
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Datenschutz
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Information collection
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Personality psychology
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Personalization paradox
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Ruyter, Ko de
Grewal, Dhruv
13
Gursoy, Dogan
7
Breugelmans, Els
6
Campo, Katia
6
Han, Heesup
6
Nordfält, Jens
6
Park, Sangwon
6
Roggeveen, Anne L.
6
Taheri, Babak
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Nicolau, Juan L.
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Nicolau, Juan Luis
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Okumus, Fevzi
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Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
So, Kevin Kam Fung
4
Su, LuJun
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
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Howlett, Elizabeth
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Huang, Yinghua
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Hwang, Jinsoo
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Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lee, Choong-Ki
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Lehmann, Donald R.
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Journal of Business Ethics
Journal of retailing
Tourism management : research, policies, practice
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
European journal of marketing
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
4
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1
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
2
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
3
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
4
Consumer responses to vertical service line extensions
Lei, Jing
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10003782181
Saved in:
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