Ashworth, Laurence; Free, Clinton - In: Journal of Business Ethics 67 (2006) 2, pp. 107-123
surrounding customer privacy. This article makes two key contributions to the debate concerning digital privacy. First, we use … theories of justice to help understand the way consumers conceive of, and react to, privacy concerns. Specifically, it is … argued that an important component of consumers’ privacy concerns relates to fairness judgments, which in turn comprise of …