Kaynak, Ramazan; Sert, Tuba - In: Journal of Business Ethics 109 (2012) 2, pp. 219-226
parties would contribute to increase buyer satisfaction along with economic and social satisfaction. In this study, the direct … effects of suppliers’ and salespersons’ unethical behaviors on buyer satisfaction, and the moderator effect of communication … suppliers and salesperson affect buyer satisfaction negatively and the communication variable has moderately affected. The …