Frank, Björn; Abulaiti, Gulimire; Herbas Torrico, Boris; … - In: Journal of Business Research 66 (2013) 12, pp. 2397-2405
Little is known about international differences in the formation of customer satisfaction, particularly regarding developed and emerging markets in Asia. This lack of knowledge limits the competitiveness of Western companies in Asia. From the perspectives of economic and cultural country...