Gou, Juanqiong; Li, Jiayao; Xiang, Jing; Zhang, Justin - In: Journal of Cases on Information Technology (JCIT) 20 (2018) 4, pp. 17-31
information from electronic marketplaces. The authors present a case study of Card Union to investigate how companies can develop … analysis demonstrates that B2B2C models allow firms to extend their product and service varieties through information …