Vantamay, Somphol - In: Journal of Global Management 1 (2011) 1, pp. 1-12
This paper is aimed 1) to examine the relationship between IMC management in organizations of advertisers in Thailand … and their performances, and 2) to find the indicators suitable for measuring the effectiveness of the overall IMC program …. The findings showed that there was a significantly positive relationship between the IMC management in organizations of …