Zakharov, Alexander; Leontyeva, Elena; Leontyev, Alexander - In: Journal of Historical Research in Marketing 12 (2019) 1, pp. 53-73
Purpose: This paper aims to examine some common and specific features of advertisements published in Tsaritsyn’s (present-day Volgograd) daily newspapers at the beginning of the First Word War. The town of Tsaritsyn was a local centre of the rapid economic growth that the Russian Empire...