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~isPartOf:"Journal of Indian business research"
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Consumer behaviour
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Advergames
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Sreejesh, S.
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Sengupta, Aditi Sarkar
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Vashisht, Devika
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Journal of Indian business research
Journal of business research : JBR
3
The journal of product & brand management
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International journal of hospitality management
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Journal of strategic marketing
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Marketing Intelligence & Planning
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SpringerLink / Bücher
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The international journal of bank marketing : IJBM
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Applied Economics Quarterly (formerly: Konjunkturpolitik)
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Applied economics quarterly
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Benchmarking : an international journal
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Consumer brand relationships : meaning, measuring, managing
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European Journal of Marketing
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Bank Marketing
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International Journal of Contemporary Hospitality Management
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International Journal of Retail & Distribution Management
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International journal of bank marketing
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of manpower
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International journal of retail and distribution management
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Journal of Consumer Behaviour
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Journal of Service Theory and Practice
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Journal of advertising research
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Journal of consumer marketing
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Journal of financial services marketing
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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MPRA Paper
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Personnel Review
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Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sengupta, Aditi Sarkar
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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