Chabowski, Brian R; Samiee, Saeed; Hult, G Tomas M - In: Journal of International Business Studies 44 (2013) 6, pp. 622-634
This study examines the citations used in the global branding literature (GBL), and evaluates the knowledge structure … shape the GBL. The foundation of knowledge in the GBL is uncovered by analyzing co-citation data to identify important … brand performance. We leverage resource- and capability-based paradigms, and use the five underpinning knowledge groups to …