Adams, Russell; Kalliny, Morris; Saran, Anshu; Santos, … - In: Journal of Marketing for Higher Education 15 (2004) 1, pp. 97-115
<title>ABSTRACT</title> Increasing shifts in population proportions have led to an increasing demand on education institutions to recruit Hispanics. A random and stratified national sample was used to answer the following questions: (1) What are the psychographic typologies that are likely to identify Hispanic...