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~isPartOf:"Journal of Tourism, Heritage & Services Marketing : JTHSM"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
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United Kingdom
Niche marketing strategy
3
Nischenstrategie
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Brand image
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2
Markenführung
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Journal of Tourism, Heritage & Services Marketing : JTHSM
Journal of business research : JBR
European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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Working paper / Centre for Business Research, University of Cambridge
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Agrekon
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American economic journal
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Department of Economics discussion paper series / University of Oxford
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
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European journal of marketing : EJM
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European review of agricultural economics : ERAE
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
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Journal of Internet and Digital Economics
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Journal of food products marketing
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Journal of small business and enterprise development
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Journal of transnational management : the official journal of the International Management Development Association
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Strategisches Marketingmanagement
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Technological forecasting & social change : an international journal
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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
2
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
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