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~isPartOf:"The Rand journal of economics"
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Journal of advertising
The Rand journal of economics
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The PDMA handbook of new product development
35
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Supply chain integration challenges in commercial aerospace : a comprehensive perspective on the aviation value chain
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1
Partially green, wholly deceptive? : how consumers respond to (in)consistently sustainable packaged products in the presence of sustainability claims
Steenis, Nigel D.
;
Herpen, Erica van
;
Lans, Ivo A. van der
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10014233789
Saved in:
2
The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions : perspectives from the load theory of attention and cognitive control
Zhang, Yakun
;
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 592-612
Persistent link: https://www.econbiz.de/10012424340
Saved in:
3
The image realism effect : the effect of unrealistic product images in advertising
Kim, B. Kyu
;
Choi, Jinhee
;
Wakslak, Cheryl J.
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 251-270
Persistent link: https://www.econbiz.de/10012201432
Saved in:
4
Advertising, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
Saved in:
5
Product boundary, vertical competition, and the double mark-up problem
Cheng, Leonard K.
;
Nahm, Jae
- In:
The Rand journal of economics
38
(
2007
)
2
,
pp. 447-466
Persistent link: https://www.econbiz.de/10003616562
Saved in:
6
Pricing and R&D when consumption affects longevity
Geoffard, Pierre-Yves
;
Philipson, Tomas J.
- In:
The Rand journal of economics
33
(
2002
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10001683970
Saved in:
7
On the desirability of compatibility with product selection
Boom, Anette
- In:
The journal of industrial economics
49
(
2001
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10001560304
Saved in:
8
Quality differentials and prices : are cherries lemons?
Rosenman, Robert E.
- In:
The journal of industrial economics
39
(
1991
)
6
,
pp. 649-658
Persistent link: https://www.econbiz.de/10001114185
Saved in:
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