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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Mattila, Anna S."
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Consumer behaviour
Advertising
4
Werbung
4
Brand management
1
Consumers
1
Emotional branding
1
Emotionale Werbung
1
Frauen
1
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Internet marketing
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Amtsdruckschrift
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Mattila, Anna S.
Septianto, Felix
Eisend, Martin
4
Choi, Yung Kyun
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Rößner, Anna
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Sinha, Jayati
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Srivastava, Jaideep
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Youn, Nara
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Journal of advertising
International journal of hospitality management
25
Journal of retailing and consumer services
19
Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cornell hospitality quarterly : CQ
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Journal of hospitality marketing & management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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International journal of contemporary hospitality management
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Journal of service management
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The Cornell hospitality quarterly
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Asia Pacific journal of marketing and logistics
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JBE
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Journal of revenue and pricing management
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Services marketing quarterly
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Australian journal of management
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International journal of advertising : the review of marketing communications
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International journal of market research
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International marketing review
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Journal of advertising research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of financial services marketing : JFSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice
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Journal of retailing
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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