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~isPartOf:"Journal of advertising"
~person:"Deges, Frank"
~person:"Seeger, Christof"
~person:"Septianto, Felix"
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David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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