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~isPartOf:"Journal of advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
~type_genre:"Thesis"
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Search: subject:"advertising"
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Advertising
157
Werbung
157
Consumer behaviour
38
Konsumentenverhalten
38
Advertising effects
17
Werbewirkung
17
Advertising industry
12
Brand
12
Brand management
12
Markenartikel
12
Markenführung
12
Werbewirtschaft
12
Artificial intelligence
11
Künstliche Intelligenz
11
Fachzeitschrift
10
Journal
10
Influencer
7
Computational advertising
6
Coronavirus
6
Creativity
6
Internet marketing
6
Kreativität
6
Online-Marketing
6
Brand image
5
Consumers
5
Markenimage
5
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5
Social web
5
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5
Bibliometrics
4
Bibliometrie
4
Celebrity endorsement
4
Celebrity-Werbung
4
Frauen
4
Personalisierung
4
Personalization
4
USA
4
United States
4
Women
4
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Article
176
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Aufsatz in Zeitschrift
Textbook
Thesis
Article in journal
177
Aufsatzsammlung
1
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English
177
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Eisend, Martin
8
Huh, Jisu
7
Rodgers, Shelly
6
Segijn, Claire M.
5
Hudders, Liselot
4
Koslow, Scott
4
Liu-Thompkins, Yuping
4
Septianto, Felix
4
Stafford, Marla Royne
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Lou, Chen
3
Malthouse, Edward C.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Sasser, Sheila L.
3
Seo, Yuri
3
Srivastava, Jaideep
3
Taylor, Charles Raymond
3
Beuckels, Emma
2
Cauberghe, Veroline
2
Chang, Chingching
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Kees, Jeremy
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Matthes, Jörg
2
Nelson, Michelle R.
2
Noort, Guda van
2
Pelsmacker, Patrick de
2
Puzakova, Marina
2
Romero, Marisabel
2
Ruyter, Ko de
2
Sands, Sean
2
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Journal of advertising
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
276
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
177
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1
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177
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1
Inclusive
advertising
for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
Leveraging social media
advertising
to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Out-of-home
advertising
: a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
4
Asking questions of ai
advertising
: a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
5
Driving impact through inclusive
advertising
: an examination of award-winning gender-inclusive
advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
Saved in:
6
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related
advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
7
Inclusivity in
advertising
: a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
Saved in:
8
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
9
Consumers' responses to virtual influencers as
advertising
endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
10
Take a break, but make it different! Moderating effects of incubation task specificity on
advertising
idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
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