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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
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Print advertising
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Cano, Cynthia Rodriguez
1
Holiday, Steven
1
Kim, Dongwook
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Mishra, Sanjay
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Ortinau, David J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of fashion marketing and management
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CORE discussion paper : DP
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Der Spiegel
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Global journal of business research : GJBR
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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IKOM working paper
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ITD-Marketing-Studie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economics research
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Sofia-Studien zur Institutionenanalyse
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Stone's Publishing Cologne
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Studien zur Medienwirtschaft
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The advertising and consumer culture reader
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
2
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
3
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
4
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
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