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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Consumer behaviour
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of sport management : the official journal of the North American Society of Sport Management
25
International journal of sports marketing & sponsorship
23
European Sport management quarterly : ESMQ
22
Journal of sports economics
22
International journal of sport management and marketing : IJSMM
21
International journal of sport finance
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Sport management review
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International journal of event and festival management
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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European journal of marketing : EJM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Sport, Business and Management : an international journal ; SBM
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Applied economics
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Applied economics letters
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Behavioural sports economics : a research companion
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Gabler Research / Event- und Impaktforschung
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of strategic marketing
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Strategies in sports marketing : technologies and emerging trends
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The journal of brand management : an international journal
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Tourism economics : the business and finance of tourism and recreation
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal
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Co-creation and well-being in tourism
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Consumer behavior review : CBR
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Discussion Paper of the Institute for Organisational Economics 11/2013
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Discussion paper / Tinbergen Institute
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Economic inquiry : journal of the Western Economic Association International
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ECONIS (ZBW)
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1
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
2
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
3
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
6
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
7
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
8
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
9
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
10
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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