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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sport management and marketing : IJSMM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of tourism, sustainability and well-being
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Journal of vacation marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Managing event operations
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research paper series / Stanford Graduate School of Business
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
2
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
3
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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