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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
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Fernsehen
Medienökonomik
Television advertising
Fernsehprogramm
8
Television programme
8
Advertising effects
5
Werbewirkung
5
Fernsehwerbung
4
USA
3
United States
3
Advertising
2
Alcoholic beverage
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Alkoholisches Getränk
2
Jugendliche
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Television
2
Werbung
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Youth
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Bibliometrics
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Bibliometrie
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Biometrie
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Computerspiel
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Consumer preferences
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Customer satisfaction
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Dienstleistungsqualität
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FCC
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Fernsehnutzung
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1
Kundenzufriedenheit
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Media effect
1
Media usage
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Mediennutzung
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Artero, Juan P.
1
Bee, Colleen C.
1
Bellman, Steven
1
Choi, Jungsil
1
Coffey, Amy Jo
1
Etayo, Cristina
1
Hull, Kevin
1
Landau, Mark J.
1
Madrigal, Robert
1
Rangan, Priyamvadha
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Singh, Surendra N.
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Sánchez-Tabernero, Alfonso
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
5
The journal of media economics
5
International journal of sport finance
4
Arts and the market
3
CESifo working papers
3
JMM : the international journal on media management
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
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Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
IFN working paper
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International screen industries
2
Journal of marketing communications
2
Kyklos : international review for social sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
P / the Rand Corporation
2
Psychology & marketing
2
Reports and papers on mass communication
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sportveranstaltungen zwischen Liga- und Medieninteressen : [Jahrestagung des Arbeitskreises "Sportökonomie" am 14. und 15. April 2000 in Köln]
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working paper series
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
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ECONIS (ZBW)
5
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1
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
4
An exploration of shared services agreements within US local television markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
5
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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