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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
~subject:"Green marketing"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
11
International journal of nonprofit and voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of nonprofit & public sector marketing
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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CESifo working papers
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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European journal of marketing : EJM
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Green advertising and the reluctant consumer
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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International journal of Islamic and Middle Eastern finance and management
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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Journal of electronic commerce research : JECR
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Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Management research review
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Nonprofit management & leadership
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Nonprofit marketing : sectoral applications
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Qualitative market research : an international journal
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Services marketing quarterly
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
2
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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