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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbung"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sport management : the official journal of the North American Society of Sport Management
Working paper / National Bureau of Economic Research, Inc.
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Working paper
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Advertising theory
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Challenges in an age of dis-engagement
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of public sector performance management : IJPSPM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of advertising research
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Journal of current issues and research in advertising
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of retailing and consumer services
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M&K : das DACH-Magazin für Markt und Kommunikation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Märkte
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Rotman School of Management Working Paper
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Services marketing quarterly
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A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
Saved in:
2
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
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