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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Media-Perspektiven"
~isPartOf:"P / the Rand Corporation"
~person:"Burton, Scot"
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Journal of advertising : official publication of the American Academy of Advertising
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Folse, Judith Anne Garretson
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Netemeyer, Richard G.
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- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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