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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Media-Perspektiven"
~isPartOf:"P / the Rand Corporation"
~subject:"Gender"
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Fernsehwerbung
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Television advertising
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Gulas, Charles S.
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Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
P / the Rand Corporation
Applied economics letters
2
Health, Nutrition and Population (HNP) Discussion Paper Series
2
International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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APSA 2010 Annual Meeting Paper
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Business horizons
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Discussion paper series / IZA
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Discussion paper series / University of Essex, Department of Economics
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International journal of business and globalisation : IJBG
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International journal of sport finance
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Journal of business and economic perspectives
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Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce research : JECR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
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Journal of international consumer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Qualitative research in organizations and management : an international journal
1
Sport management review
1
Uncertainty Shocks in Africa : Impact and Equilibrium Strategies for Sound Economic and Social Development
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The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
2
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
3
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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