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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Praxis des Zeitungsmanagements : ein Kompendium"
~isPartOf:"The American economic review"
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Print advertising
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Journal of advertising : official publication of the American Academy of Advertising
Praxis des Zeitungsmanagements : ein Kompendium
The American economic review
Publizistik : Vierteljahreshefte für Kommunikationsforschung
47
The journal of media economics
45
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
28
Gazette : the international journal for communication studies
27
Zeszyty prasoznawcze : kwartalnik Ośrodka Badań Prasoznawczych
25
Journal of media business studies
24
NBER Working Paper
22
Journal of advertising research
19
JMM : the international journal on media management
17
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
15
Journal of business research : JBR
14
Public opinion quarterly : journal of the American Association for Public Opinion Research
13
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
Discussion paper / Centre for Economic Policy Research
9
Discussion paper series / IZA
9
Discussion papers / CEPR
9
Information economics and policy : IEP
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
European journal of marketing : EJM
8
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
NET Institute Working Paper
8
Osteuropa
8
RatSWD working paper series
8
Applied economics
7
CESifo working papers
7
Journal of marketing research : JMR
7
Nürnberger Forschungsberichte
7
Research studies on the newspaper industry
7
Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
7
Working paper
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
American economic journal : a journal of the American Economic Association
6
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ECONIS (ZBW)
32
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1
Competition and ideological diversity : historical evidence from US newspapers
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Sinkinson, …
- In:
The American economic review
104
(
2014
)
10
,
pp. 3073-3114
Persistent link: https://www.econbiz.de/10011436488
Saved in:
2
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
3
Werbung für Zeitungen : täglich Lust aufs Lesen wecken
Seegers, Katrin
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 221-237)
.
2006
Persistent link: https://www.econbiz.de/10003830600
Saved in:
4
Verlagsgeschäftsführung : Management einer überregionalen
Zeitung
Bayer, Jan
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 61-79)
.
2006
Persistent link: https://www.econbiz.de/10003830556
Saved in:
5
Ownership consolidation and product characteristics : a study of the US daily newspaper market
Fan, Ying
- In:
The American economic review
103
(
2013
)
5
,
pp. 1598-1628
Persistent link: https://www.econbiz.de/10010244854
Saved in:
6
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
7
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
8
Der deutsche Zeitungsmarkt : Entwicklung und Einflussfaktoren aus kommunikationswissenschaftlicher Perspektive
Möhring, Wiebke
;
Schneider, Beate
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 9-32)
.
2006
Persistent link: https://www.econbiz.de/10003830551
Saved in:
9
Vertriebsmanagement und Lesermarketing
Scholz, Inga
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 117-136)
.
2006
Persistent link: https://www.econbiz.de/10003830566
Saved in:
10
Neben- und Zusatzgeschäfte von Zeitungsunternehmen
Kreft, Sandra
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 187-201)
.
2006
Persistent link: https://www.econbiz.de/10003830588
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