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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Praxis des Zeitungsmanagements : ein Kompendium"
~subject:"Anthropology"
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Journal of advertising : official publication of the American Academy of Advertising
Praxis des Zeitungsmanagements : ein Kompendium
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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