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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Praxis des Zeitungsmanagements : ein Kompendium"
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Journal of advertising : official publication of the American Academy of Advertising
Praxis des Zeitungsmanagements : ein Kompendium
Publizistik : Vierteljahreshefte für Kommunikationsforschung
47
The journal of media economics
45
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
28
Gazette : the international journal for communication studies
27
Zeszyty prasoznawcze : kwartalnik Ośrodka Badań Prasoznawczych
25
Journal of media business studies
24
NBER Working Paper
22
Journal of advertising research
19
JMM : the international journal on media management
17
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
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Journal of business research : JBR
14
Public opinion quarterly : journal of the American Association for Public Opinion Research
13
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
Discussion paper / Centre for Economic Policy Research
9
Discussion paper series / IZA
9
Discussion papers / CEPR
9
Information economics and policy : IEP
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
European journal of marketing : EJM
8
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
NET Institute Working Paper
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Osteuropa
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RatSWD working paper series
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The American economic review
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Applied economics
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CESifo working papers
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Journal of marketing research : JMR
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Nürnberger Forschungsberichte
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Research studies on the newspaper industry
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Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
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Working paper
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
American economic journal : a journal of the American Economic Association
6
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Werbung für Zeitungen : täglich Lust aufs Lesen wecken
Seegers, Katrin
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 221-237)
.
2006
Persistent link: https://www.econbiz.de/10003830600
Saved in:
2
Verlagsgeschäftsführung : Management einer überregionalen
Zeitung
Bayer, Jan
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 61-79)
.
2006
Persistent link: https://www.econbiz.de/10003830556
Saved in:
3
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
4
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
5
Der deutsche Zeitungsmarkt : Entwicklung und Einflussfaktoren aus kommunikationswissenschaftlicher Perspektive
Möhring, Wiebke
;
Schneider, Beate
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 9-32)
.
2006
Persistent link: https://www.econbiz.de/10003830551
Saved in:
6
Vertriebsmanagement und Lesermarketing
Scholz, Inga
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 117-136)
.
2006
Persistent link: https://www.econbiz.de/10003830566
Saved in:
7
Neben- und Zusatzgeschäfte von Zeitungsunternehmen
Kreft, Sandra
- In:
Praxis des Zeitungsmanagements : ein Kompendium
,
(pp. 187-201)
.
2006
Persistent link: https://www.econbiz.de/10003830588
Saved in:
8
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
9
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
10
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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