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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Rororo"
~subject:"Deutschland"
~subject:"Target group"
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Journal of advertising : official publication of the American Academy of Advertising
Rororo
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Going diverse: innovative answers to future challenges : gender and diversity perspectives in science, technology and business
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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
2
How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
3
Rosa Winkel, rosa Listen : Homosexuelle und 'gesundes Volksempfinden' von Auschwitz bis heute
Stümke, Hans-Georg
;
Finkler, Rudi
-
1981
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004708246
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