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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~isPartOf:"The advertising handbook"
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Advertising industry
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Journal of advertising : official publication of the American Academy of Advertising
The Routledge companion to advertising and promotional culture
The advertising handbook
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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ECONIS (ZBW)
29
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1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
The ghosts of Mad Men : race and gender inequality inside American advertising agencies
Boulton, Christopher
- In:
The Routledge companion to advertising and promotional …
,
(pp. 252-266)
.
2013
Persistent link: https://www.econbiz.de/10010197561
Saved in:
4
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
5
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
6
Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
The Routledge companion to advertising and promotional …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10010197573
Saved in:
7
The advertising industry in Latin America : a regional portrait
Sinclair, John
- In:
The Routledge companion to advertising and promotional …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10010197575
Saved in:
8
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
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9
The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
Stole, Inger L.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 39-52)
.
2013
Persistent link: https://www.econbiz.de/10010197581
Saved in:
10
Advertising research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta
;
Tse, Caleb H.
;
Cheng, Shirley Y. Y.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
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