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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~person:"Zhou, Nan"
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Journal of advertising : official publication of the American Academy of Advertising
The Routledge companion to advertising and promotional culture
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The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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