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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The Routledge companion to advertising and promotional culture"
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Journal of advertising : official publication of the American Academy of Advertising
The Routledge companion to advertising and promotional culture
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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The advertising handbook
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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CORE discussion paper : DP
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
The ghosts of Mad Men : race and gender inequality inside American advertising agencies
Boulton, Christopher
- In:
The Routledge companion to advertising and promotional …
,
(pp. 252-266)
.
2013
Persistent link: https://www.econbiz.de/10010197561
Saved in:
4
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
5
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
6
Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
The Routledge companion to advertising and promotional …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10010197573
Saved in:
7
The advertising industry in Latin America : a regional portrait
Sinclair, John
- In:
The Routledge companion to advertising and promotional …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10010197575
Saved in:
8
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
9
The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
Stole, Inger L.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 39-52)
.
2013
Persistent link: https://www.econbiz.de/10010197581
Saved in:
10
Advertising research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta
;
Tse, Caleb H.
;
Cheng, Shirley Y. Y.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
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