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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The Sage handbook of advertising"
~person:"Mazursky, David"
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Journal of advertising : official publication of the American Academy of Advertising
The Sage handbook of advertising
Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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Strategic market creation : a new perspective on marketing and innovation management
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When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
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