//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Advertising"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media usage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
Media usage
16
Mediennutzung
16
USA
7
United States
7
Advertising effects
5
Werbewirkung
5
Experiment
3
Fernsehwerbung
2
Media industries
2
Mediensektor
2
Multimedia
2
Television advertising
2
Werbung
2
1975-2002
1
1988-2007
1
2000-2007
1
2005
1
2010-2012
1
Australia
1
Australien
1
Book
1
Brasilien
1
Brazil
1
Buch
1
Causality analysis
1
Children
1
Control
1
Corporate Governance
1
Corporate governance
1
Crime
1
Digital media
1
Digitale Medien
1
Einkommen
1
Estimation
1
Ethnic group
1
Ethnische Gruppe
1
Fernsehen
1
Fernsehnutzung
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Lanthorn, Kylie
1
Murphy, Kevin M.
1
Olson, Christine
1
Onut, Gamze
1
Palacios-Huerta, Ignacio
1
Scharrer, Erica
1
Sekarasih, Laras
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
Young consumers : insight and ideas for responsible marketers
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of internet marketing and advertising : IJIMA
3
Psychology & marketing
3
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft
2
Information systems and e-business management : ISeB
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
KOF working papers
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Revue d'économie politique
2
Technological forecasting & social change : an international journal
2
The journal of media economics
2
Working paper
2
A research agenda for media economics
1
AWA '96
1
AWA '97
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in human and social aspects of technology (AHSAT) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Arbeitsbericht / Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arbeitspapiere zur Marketingtheorie
1
Arts and the market
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Bericht der GfK-Tagung : vom ...
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
Saved in:
2
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->