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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
~type_genre:"Working Paper"
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A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
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2016
Persistent link: https://www.econbiz.de/10011609284
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