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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Bellman, Steven"
~person:"Eisend, Martin"
~person:"Franses, Philip Hans"
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Advertising effects
8
Werbewirkung
8
Advertising
4
Werbung
4
Meta-Analyse
3
Meta-analysis
3
Psychology of advertising
2
Werbepsychologie
2
Analysis of variance
1
Biometrics
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Biometrie
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Bellman, Steven
Eisend, Martin
Franses, Philip Hans
Chang, Chingching
9
Burton, Scot
6
Dahlén, Micael
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
4
Berry, Christopher
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Li, Hairong
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Singh, Surendra N.
3
Stafford, Marla Royne
3
Wright, Scott A.
3
Yoon, Hye Jin
3
An, Soontae
2
Ashley, Christy
2
Bakir, Aysen
2
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2
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2
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2
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2
Cauberghe, Veroline
2
Cheong, Yunjae
2
Choi, Jungsil
2
Dou, Wenyu
2
Duff, Brittany R. L.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
6
Journal of marketing communications
5
ERIM report series research in management
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
ERIM Report Series Reference
1
ERIM Report Series Research in Management
1
Econometric Institute research papers
1
European journal of marketing
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
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ECONIS (ZBW)
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1
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
5
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
Saved in:
6
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
7
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
8
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
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