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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Bellman, Steven"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Bellman, Steven
Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Muehling, Darrel D.
7
Nelson, Michelle R.
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3
Faber, Ronald J.
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
9
Journal of marketing communications
5
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of advertising
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Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
3
The residual impact of avoided television
advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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