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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Bergkvist, Lars"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Bergkvist, Lars
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of advertising
1
Journal of advertising research
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Construct measurement in
advertising
research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
2
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
3
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
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