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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Burton, Scot"
~person:"Nevo, Aviv"
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The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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