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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Martin, Brett A. S."
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Journal of advertising : official publication of the American Academy of Advertising
Marketing letters : a journal of research in marketing
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Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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