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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Mavondo, Felix"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Journal of advertising : official publication of the American Academy of Advertising
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Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
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