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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Mazursky, David"
~type:"article"
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Journal of advertising : official publication of the American Academy of Advertising
Marketing letters : a journal of research in marketing
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Strategic market creation : a new perspective on marketing and innovation management
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When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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