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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Stafford, Marla Royne"
~subject:"Advertising effects"
~subject:"United Kingdom"
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Advertising effects
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Stafford, Marla Royne
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
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Green advertising and the reluctant consumer
1
Health marketing quarterly
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International journal of consumer studies
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
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2
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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