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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising planning
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USA
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United States
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Bergkvist, Lars
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
4
Faculty & research / Insead : working paper series
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The Rand journal of economics
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AGMA-Forschungsberichte
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Asia Pacific journal of marketing and logistics
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Berliner wirtschaftsrechtliche Schriften
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CEMFI working paper
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Foundations and trends in marketing : FTMKT
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Gabler Edition Wissenschaft
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Gestion
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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INSEAD Business School Research Paper
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International journal of advertising : the review of marketing communications
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International journal of production research
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International marketing ; Vol. 2
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal for global business advancement : JGBA
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Journal of agricultural and applied economics
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Journal of agricultural and applied economics : JAEE
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Journal of business research : JBR
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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2
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
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