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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Experiment"
~subject:"Markenimage"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of nonprofit and voluntary sector marketing
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International review on public and non-profit marketing
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Green advertising and the reluctant consumer
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
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2
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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