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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Werbepsychologie"
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Werbepsychologie
Alcoholic beverage
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Ringold, Debra Jones
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Journal of advertising : official publication of the American Academy of Advertising
Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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ECONIS (ZBW)
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Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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