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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Consumer behaviour"
~subject:"Job satisfaction"
~subject:"individualism"
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
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