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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Experiment"
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Internet marketing
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of internet commerce
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CESifo working papers
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Electronic markets : EM ; the international journal of electronic commerce and business media
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of electronic commerce research : JECR
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Journal of management information systems : JMIS
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Experimental economics : a journal of the Economic Science Association
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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Robert H. Smith School Research Paper
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SFB 649 discussion paper
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Simon Business School Working Paper
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Simon Business School working paper
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Stanford University Graduate School of Business Research Paper
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Stanford University Graduate School of Business research paper
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Accounting, auditing & accountability journal
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Applied Marketing Science / Angewandte Marketingforschung
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Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
2
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
3
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
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