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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Internet"
~subject:"Werbewirkung"
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Werbewirkung
Internet marketing
29
Online-Marketing
29
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Journal of advertising : official publication of the American Academy of Advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
International journal of advertising : the review of marketing communications
68
Journal of business research : JBR
62
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing communications
58
Journal of advertising research
55
International journal of advertising : the quarterly review of marketing communications
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of promotion management : innovations in planning and applied research
38
Journal of retailing and consumer services
33
Information systems research : ISR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of marketing research : JMR
25
Journal of promotion management : JPM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of internet commerce
21
International journal of electronic commerce : IJEC
19
Electronic commerce research
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of management information systems : JMIS
17
SpringerLink / Bücher
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing
14
Journal of marketing research
14
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
14
Quantitative marketing and economics : QME
14
Journal of electronic commerce research : JECR
13
Journal of retailing
13
European journal of marketing : EJM
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
International journal of business information systems : IJBIS
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
CESifo working papers
10
Electronic commerce research and applications
10
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ECONIS (ZBW)
16
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1
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
2
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
3
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
4
Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao
;
Lo, Hui-Yi
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011313251
Saved in:
5
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
8
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
9
Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.
;
Diamond, William D.
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009491969
Saved in:
10
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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