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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenartikel"
~subject:"Werbung"
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Advertising
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
28
Journal of advertising research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of marketing
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Prentice-Hall international series in management
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Esomar congress
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European Advertising Academy
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Handbuch der Marktforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International's series in marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute of Management Sciences ; application and theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Die Betriebswirtschaft : DBW
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Discussion papers of interdisciplinary research project 373
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European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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Handbook of brand relationships
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Handbook of research in international marketing
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Harvard business review : HBR
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Holt, Rinehart and Winston marketing series
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International journal of advertising : the review of marketing communications
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of fashion marketing and management
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
2
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
Saved in:
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