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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Multimedia"
~subject:"Product Placement"
~subject:"Zielgruppe"
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Multimedia
Product Placement
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Media usage
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5
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2
Fernsehwerbung
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Television advertising
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Cauberghe, Verolien
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De Gregorio, Federico
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Labyt, Christophe
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Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
7
Young consumers : insight and ideas for responsible marketers
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Jahrbuch Seniorenmarketing
2
Journal of advertising research
2
Media and convergence management
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Psychology & marketing
2
Report / European Communication Council
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arbeitspapiere zur Marketingtheorie
1
Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
1
Betriebswirtschaft
1
Betriebswirtschaftliche Forschung zur Unternehmensführung
1
CORE discussion paper : DP
1
Challenges in an age of dis-engagement
1
Conference proceedings trends in business communication 2016
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
DUV / Sozialwissenschaft
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Der Spiegel
1
Deutsche Fragen
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
Düsseldorf working papers in applied management and economics
1
Electronic commerce & digital markets : ecm
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Forschungsfeld Kommunikation
1
Handbook of media economics ; Volume 1A
1
Information technology and management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of marketing communications
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
2
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
3
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
4
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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